About De Novo

DE NOVO LITERALLY MEANS TO START FRESH OR ANEW, AND THAT’S THE GOAL HERE. WE PLAN TO BRING YOU FRESH, NEW STYLES AND TRENDS AT AN AFFORDABLE PRICE.

De Novo truly came to be this 2020 quarantine, because honestly who didn’t spend their days online shopping trying to feel normal again? As a young mom, I feel so out of place at the stores I used to shop at when I was younger, and I have a hard time finding trendy pieces at ‘grown up’ stores, so I decided to create it myself. Welcome to De Novo.